|
KNOWLEDGE MANAGEMENT
Tools & Techniques
Intangible Assets
Monitor
The Intangible Assets Monitor is a method for measuring intangible
assets and a presentation format, which displays a number of relevant
indicators for measuring intangible Assets in a simple fashion.
The choice of indicators depends on the company strategy. It is
particularly relevant for Knowledge Organizations. On the surface,
the Intangible Assets Monitor looks similar to Kaplan/Norton´s
Balanced Score Card. There are however big differences
The Intangible Assets Monitor can be integrated in the management
information system. The Monitor itself should not exceed one page.
It should be accompanied by a number of comments. Only a few of
the suggested indicators in this chapter should be selected. The
most important areas to cover are growth/renewal, efficiency and
stability. The purpose is to get a broad picture, so one or two
indicators in each category should be designed.
We are interested in indicators that indicate change, i.e. growth,
and renewal as well as efficiency and stability measures. These
indicators are suggestions and examples, which must be adjusted
to the reality of each company. They do not fit all companies or
all circumstances. The Monitor can be used to design a management
information system or to make an Audit
|
External Structure Indicators
|
Internal Structure Indicators
|
Competence Indicators
|
|
Indicators of
Growth/Renewal
Profitability perCustomer
Organic Growth
ImageEnhancingCustomers
|
Indicators of Growth/Renewal
Investment in IT. Structure-Enhancing Customers.
|
Indicators of
Growth/Renewal
Number of Years in the Profession.
Level of Education.
Training and Education.
|
|
|
|
Costs.
Marking.
Competence Turnover.
Competence-Enhancing Customers.
|
|
Indicators of Efficiency
Satisfied Customers Index.
Sales per Customer.
Win/Loss Index.
|
Indicators of Efficiency
Proportion of Support StaffValues/Attitudes Index
|
Indicators of Efficiency
Proportion of Professionals.
Leverage Effect.
Value Added per Employee.
Value Added per Professional.
Profit per Employee.
Profit per Professional.
|
|
Indicators of Stability
Proportion of Big Customers.
Age Structure.
Devoted Customers Ratio.
Frequency of Repeat Orders
|
Indicators of Stability
Age of the organization.
Support Staff Turnover.
Rookie Ratio.
Seniority.
|
Indicators of Stability
Professionals Turnover.
Relative Pay.
Seniority.
|
 |
|
|
