The Great Places To Work® Study uses a unique employee centric methodology and measures the levels of Trust, Pride and Camaraderie prevalent in organizations. The aim of the study is to raise awareness amongst organizations in order to begin the process of positive workplace transformation.

Workplaces are ranked on a point scale based on a combination of quantitative and qualitative data, with 2/3 of the score stemming from an employee survey and the balance 1/3 of the score from a management survey and the supplementary material that organizations submit.

While the employee survey comprises of 57 rating statements and one open-ended question the management survey comprises of two parts. Part one requests detailed information about company structure, ownership, demographics of the employee population, and the types of benefits offered. The second part comprises of open-ended questions on such issues as internal communications, distinctive workplace practices, forms of employee recognition and workplace governance.

Essential elements of a Great Places To Work®

The 2004 Great Places To Work® Study in India

Objective of the study in India

Help organizations in India transform themselves into Great Places to Work® by a process of discovering their strengths, and by benchmarking themselves against the top companies in India.

Interesting facts
179 companies agreed to participate
130 companies completed the process in its entirety with the right sample size and within the deadline
The survey covered more than 17000 employees all India

Methodology

Recruitment
Timelines: April July 2004

• Eligibility for participation
• A minimum of 100 employees
• Organizations in operation for at least 2 years in India

Survey administration
Timelines: April-August 2004

• Random sample of employees

• Instruments
1/ Trust Index (2/3rd weightage) employee survey 57 quantitative questions 1 open-ended
question Administered on the web / on paper

2/ Culture Audit Part 1 and 2 (1/3rd weightage) management survey quantitative and
qualitative data

Collection of data
Timelines: April August 2004

• Deadlines specified

• Data collected in sealed envelopes to preserve anonymity

Analysis: Evaluation and Ranking
Timelines: August- September 2004

Comprehensive system of evaluating material submitted, based on the methodology evolved by the Great Place to Work Institute.

Three-step process for evaluation, which is conducted by the GPTW India Evaluation Team, at various levels in the organisation.

Evaluation team rigorously trained on methodology.

Supplementary material submitted by each company reviewed by the team.

Evaluator must sign a personal NDA disclosing interests

Practices and Norms

• Confidentiality
• No data provided by participating companies / employees is shared with any one other
than the evaluators

• Positive recognition
• Only companies making it to the list of the Great Workplaces are named
• No negative information disseminated about participating companies

Reports

• Summary of Employee Responses Report
To give an understanding to companies of how their employees have responded to the survey.

• Benchmarking Report
Benchmarks scores of participating companies against other organizations that participate in the study to assess their performance against that of others organizations.

• Cultural Practices Report
Details the initiatives taken and practices followed by the top 25 organisations in the study, that have contributed towards their becoming Great Places to Work.