 |
| Robert
Levering is the founder of the Great
Place to Work Institute, Inc., which
has created a rigorous survey to identify
quality workplaces |
How do India’s Great Workplaces
compare with the best in the US? Based
on data gathered for Businessworld’s
second annual Best Workplaces survey,
we find that India’s Great Workplaces
rate slightly lower overall than the very
best in the US. However, on certain key
measures, India’s best compare favorably
to their American counterparts. What’s
more, many of India’s best have
developed numerous innovative practices
that are genuinely world-class.
We can make statistical comparisons with
America’s best workplaces because
the Businessworld list is compiled using
the same employee survey (Great Place
to Work® Trust Index©) that is
used by Fortune in preparing its annual
“100 Best Companies to Work for”
list. We notice first that employees of
the top 25 companies in the United States
rate their companies more highly on almost
all survey questions. For instance, on
the survey’s key question about
whether they consider their company a
“great place to work,” 92%
of the employees at the US’s top
25 answered affirmatively as opposed to
86% of their Indian counterparts.
What are the factors driving these lower
scores among the top 25 companies in India?
Indian companies scores significantly
lower in the area of two-way communications
– 5% lower on the question about
whether employees feel management is accessible,
and 12% lower on the question about whether
employees feel they get adequate answers
when they ask questions of management.
The US companies excel in this area partly
because they have numerous strikingly
effective informal methods of communication.
At Xilinx, a programmable computer chips,
CEO Wim Roelandts moves his office to
a different building each year within
the corporate complex, in order to get
to know different company groups and to
avoid creating an isolated executive enclave.
At J.M. Smucker, a producer of jams and
jellies, the president and chairman are
regulars on the plant floor and frequently
join workers for lunch in the employee
cafeteria. At Stew Leonard’s Dairy
Stores, each day begins with a 10-minute
huddle, a stand-up meeting that updates
employees about corporate plans and store
problem areas and serves as a forum for
discussion of concerns and operational
procedures. These kinds of practices go
beyond the open-door policies common in
both the US and India. Since communication
is so vital to creating a sense of trust,
I would assume that as Indian companies
develop more and varied means of promoting
management accessibility, their overall
scores will improve on this survey.
Another area where the Indian companies
score noticeably lower is the realm of
work-life balance. The top 25 Indian firms
score an average of 16.5% lower than the
US top 25 on questions about whether they
feel the company encourages them to balance
their work lives and personal lives or
to take time off of work when they feel
it is necessary. This issue has been a
major concern among American companies
for the past 15 to 20 years, and most
have instituted numerous programs and
policies for flexitime for instance. We
would expect that the Indian company scores
would increase in this area as more Indian
companies institute such programs.
A third area where each country can learn
from each other is that of promoting a
sense of employee camaraderie. We can
observe that there are both similarities
and some striking differences, perhaps
cultural in origin, in this area. In both
countries, companies celebrate themed
“days” (where employees dress
up or celebrate anything from Friday to
national holidays), arrange contests across
departments, foster activity or hobby
groups for employees and take up collections
for other employees facing personal crises.
“Fun committees” are common
at the US companies. Employees comprising
“fun committees” plan celebrations,
contests and activities for their colleagues.
At Iteris (formerly Odetics), a company
that makes equipment for the security
and transportation industries, a Fun Committee
is charged with thinking of offbeat activities
for employees. One Halloween, for example,
three employees were invited to dress
up as pumpkins, joined in a dance with
the company’s officers (also dressed
as pumpkins) and then were told that they
had been promoted to officers in the company
and had just participated in their induction
ceremony.
Most of the activities promoting camaraderie
at the U.S. companies take place during
the workday and without family involvement.
One exception to this is a common practice
in the US called “Bring your child
to work day,” where employees bring
their children along with them to the
office.
Practices at the Indian companies seem
to be more diverse. Some of the companies,
such as Cadbury and CSC, practice regular
sports tournaments, picnics and weekend
activities. Many of these activities involve
children or families and take place after
work or on the weekend, such as a Saturday
morning movie screening at Sasken for
children of employees. In addition, some
Indian companies feature cultural celebrations,
with employees singing, dancing and acting.
These kinds of activities are much more
uncommon at the US firms.
As we have seen, India’s Best Workplaces
do compare well with their American counterparts
overall, but have some specific areas
where improvements can be made. We would
think that within the next decade that
the gap will become much narrower.
Robert Levering is coauthor of Fortune’s
“100 Best Companies to Work for
in America” article and cofounder
of the Great Place to Work® Institute,
which collaborates with Businessworld
on its Great Workplaces survey.