On 8 July 2003, tech
titan Microsoft stunned the world by doing
away with stock options. On that day, Microsoft
shares closed at $27.70, lower by more than
half its 2000 peak of $60. A majority of
Microsoft's stock options were 'underwater',
i.e., stock prices were much lower than
the prices at which employees had an option
to buy the shares. That made the options
worthless, prompting Microsoft to do away
with them and start issuing actual shares
instead (with a vesting period, of course).
Back home, India's homegrown
tech giants Infosys Technologies and Wipro
have gone a step ahead. First, both have
suspended stock options this year. And second,
unlike Microsoft, the duo did not even resort
to 'stock awards'; they decided that good
old cash was the best way to attract, motivate,
retain, and reward talent. The decision
was made after employee surveys conducted
at the two companies showed that an overwhelming
percentage of employees preferred cash to
stocks.
Is this the beginning of the end of the
golden era of stock options - an era which
spawned more employee millionaires than
any other phase in corporate history?
"Today it is only
the CEOs and, maybe, the second-level guys
who are willing to take stock options as
part of the compensation," says Ronesh
Puri, managing director of search firm Executive
Access. "Stock options used to be a
great, powerful and credible tool for attracting
talent. But now prospective employees react
to stock options like a bull would react
to red cloth," says the human resources
head of a large IT company. He couldn't
have chosen a better metaphor.
During the 1990s, options
were to employees what honey is to bees.
That was when tech companies had borrowed
and perfected what was essentially a manufacturing
sector idea of the 1950s. The term Esop
was more than a mere acronym for Employee
Stock Option Plans. It was the password
to a world of instant (well, three years
to five years depending upon the vesting
period) wealth and riches.
Employers, too, were initially
excited about options. This was, after all,
their most potent retention tool. Few employees
were willing to throw away millions in options
and head for a new job. And options were
relatively cheap too - issuing options does
not involve a cash outgo for the company.
Over the last three years, the global economic
slowdown in general, and the tech meltdown
in particular, has dunked stock options
in deep water. The timing of the crash was
particularly painful for Indian employees,
who had come rather late to the global tech
party. "A few made millions. But the
options dream has turned sour for a bulk
of employees," says the CFO of a large
IT firm. That's because over 70% of the
options were issued during stockmarket peaks.
Jayaram Easwaran is one
of the many HR managers who have seen the
pendulum swing. In December 2000, at the
peak of the boom, he joined the human resources
department of Tality, then the world's largest
independent chip design firm. Tality was
unlisted, but was on the verge of launching
an IPO. Its nearest rival, the size of which
was less than a third Tality's size, had
a $3.5-billion market cap. Most expected
Tality's stock to soar after the IPO.
That gave Easwaran a terrific
recruitment tool. People were willing to
join Tality at salaries that were 30-40%
lower than their existing cost-to-company
(CTC). That was because Tality was offering
tantalising stock options.
But the dream was short-lived.
In just a few months, as the stockmarket
came crashing down, Tality's plans of going
public failed to materialise and its options
turned worthless.
Now HR managers are finding
that prospective employees are just not
interested in options anymore. Veena Manian,
principal consultant and head of retention
and productivity solutions at the Rs 100-crore
HR agency Ma Foi, agrees. "Even senior
management candidates in the 35-38 age group
- people with greater risk-taking capacity
- are shying away from options," she
says. The most common demand, she says,
is for a cash performance bonus that is
over and above the agreed CTC. "Cash
was, is and will continue to be king,"
declares Ravi Ramu, CFO, MphasiS-BFL.
There is another reason for the new preference.
"Today, with higher spending on lifestyle
products
and a greater need for free cash, most employees
seem to prefer cash or cash-based payouts
rather than Esops that take time to mature
and also come with a certain risk attached
to the quantum of return," says R.
Shekar, senior vice-president (human resources),
Polaris Software Lab. "This trend has
been noticed across the board, be it lateral
hires or campus recruits," he adds.
This clamour for cash is
putting companies under enormous strain.
Small start-ups, which have Options with
options
Tips employers and employees could use to
salvage underwater options
RE-PRICE OPTIONS
Reduce the price at which employees have
the option to buy to reflect the fall in
market prices. But the vesting period start
afresh from the date of re-pricing. "Companies
have missed the opportunity because stock
price has recovered, though select companies
are evaluating this route," says Harshu
Ghate, managing director, EsopDirect, an
Esop consultancy.
GUARANTEED
GAINS
Former Amazon.com COO Joseph Galli negotiated
a protection clause that guaranteed a $20
- million cash compensation if his options
didn't pay off. Try negotiating that with
your employer!
STOCK
AWARDS
Microsoft awards shares, which vest over
time, for free. An employer gains regardless
of the price at the end of the vesting period
(provided it is not zero). But companies
have to expense the stock award in the profit
and loss account. That's burden only big
firms with huge profits can bear. Companies
also have to get shareholder approval.
attracted talent with the siren call of
stock options, are the worst hit. Even large
established companies have trouble coping.
Since manpower costs are already 40-50%
of sales, any further increase would squeeze
margins. As it is, the tech meltdown had
already shaved off margins. "Moving
to a fully cash-based compensation system
would deal a body blow to the profit and
loss accounts of most companies," says
MphasiS-BFL's Ramu.
That is prompting companies
to move to a variable pay structure. Of
course, variable pay is hardly new - Infosys
has had it since the 1990s. But there are
two changes now. First, the share of the
variable element has seen a dramatic increase.
"Two years ago, variable pay was 20-30%
of total salary. Now 50% is the norm,"
says Ma Foi's Manian.
Infosys, which was among
the first companies to issue stock options,
is leading the way here too. This year,
50% of top management pay will be variable.
Middle and junior managers will have a 30%
variable element and even software engineers
will have 10%.
Second, variable pay was
earlier linked mostly to company performance.
But now as MphasiS-BFL's Ramu points out,
a three-tiered structure is emerging. Variable
pay is linked to company, team and individual
performance.
But don't write off options
yet. The past year, when the stockmarkets
were in the doldrums, may have been the
best time to issue stock options. Employees
who plumped for options in the last 12 months,
could well make a killing.
With reports by Shishir Prasad and Navjit
Gill.
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