Opening Essay

The essence of great workplaces

The Top 25 on the Grow Talent – Businessworld list of Great Places to Work have a lot in common. Here's why employees voted for them



How would you like to work for an organisation that reimburses $3,000 a year to each and every employee who signs up for an educational programme of choice? How about a firm that allows parents - yes, even fathers can apply - of young kids to work just 50% of the time for the first year? Or maybe you would rather work for a Bangalore-based firm where, after completing a gruelling tech assignment, engineers have the freedom to simply disappear for 10 days, no questions asked.

Chairman Pawar and his top team at NIIT have personal quotas of top performers to track
Nokia takes care of the emotional wellbeing of its employee through short-term counselling sessions
Infosys and Wipro have suspended their stock option plan and have opted for cash awards

Understand the backdrop of the survey, and it will be easy to relate to some of the more surprising findings. On the one hand, many of India's frontline manufacturing companies are beginning to emerge out of the woods after three years of painful restructuring. On the other hand, for the last one year, the IT industry has been battling its way out of a gradual slowdown in growth rates and billing rates. The impact on the talent market has been telling. For long, companies like Infosys Technologies and Wipro were the hottest destinations. But the pressures are now starting to tell on employee morale - especially since Esops have lost their allure. It was time for employees to give their verdict on workplaces.

Hughe Software System goes so far as to ask customers to nominate its high performers
About 20% of Wipro Spectramind's 7,000-odd workforce comes through employee referrals
Aviva has extended its mentor-mentee programme to its insurance agents as well.

All the employees at the Cadbury can track their performance on the company intranet
Birla Sun Life does not make any distinction between its agents and its full time employees
Dr. Reddy's believes that tolerance for mistake and an open culture help build an innovative organisation

After all, it is they who determine what makes a great workplace. Unlike other HR surveys that tend to consider benefits and facilities mostly from an employer's standpoint, the Great Place to Work(r) model lays more emphasis on what employees have to say about their workplaces.
In the end, employee satisfaction flows from a simple precept: If you trust the people you work with, have pride in what you do and like the people you work with, you will find your organisation a Great Place to Work(r). In a way, that's the essence of the Great Places to Work survey.

That is perhaps why as many as 120 reputed companies were willing to participate in the launch year itself. Eventually, a few did drop out midway as they realised that they had to cover considerable ground before they became a Great Place to Work(r). Also, a few leading Indian firms declined to participate this year. Their self-assessment showed that they would not be able to come out on top and, therefore, weren't ready for the survey. But for the rest, the motivation to participate was very much in keeping with the spirit of the survey: it wasn't just about winning a place in the Top 25 list, but also about a deep desire to discover new ways to change their company and improve the quality of work life.

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Opening Essay
Column: Bob Levering
The Top 25
No.1: Texas Instruments
No.2: Federal Express
No.3: Johnson & Johnson Consumer Products
No.4: Eli Lilly and Company India
No.5: Philips Software Centre
No.6: Godrej Consumer Products
No.7: WiproSpectramind
No.8: Nokia India
No.9: Birla Sun Life Insurance
No.10: Cadbury India
No.11: Aviva Life Insurance
No.12: Tata Teleservices
No.13: NIIT
No.14: Ernst & Young SSL Division
No.15: Marico Industries
No.16: AV Birla Group
No.17: Bharat Petroleum Corporation
No.18: Hughes Software Systems
No.19: Infosys Technologies
No.20: Max New York Life Insurance
No.21: Dr. Reddy's Laboratories
No.22: Wipro
No.23: Tamil Nadu Newsprint & Paper
No.24: Anand Group
No.25: Jindal Iron & Steel Company
By Invitation: Rick Guzzo
Interview: Wayne Brockbank
ESOPS
Tech@work
Outplacement
Campus despatch
   
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