NO. 22: WIPRO

Coping with changing times


The Wipro campus is pretty close to Infosys' on the outskirts of Bangalore and the proximity extends to organisational issues as well. Wipro, too, shows many of the frictions that Infosys does. Its employees are yet to get accustomed to the high performance culture that will clearly separate the winners from the losers.

Part of the problem is the role-based structure that the organisation moved to a couple of years ago. Every year, the 150-200 new positions are created in Wipro and around 20,000 employees compete for these. Wipro corporate vice-president (HR) Pratik Kumar says: "The position of prime importance of the traditional skill set of coding... will get challenged. People would need a bouquet of skills to fit into one of these slots."

Wipro has also adopted a flatter structure. Kumar says: "We call it banding. So from eight grades, we've moved to four bands. We know that all people can fit into one of the bands."
Wipro staff are coming to grips with the new demands the organisation is making. Kumar adds: "We are there to provide all the development needs. But people have to acquire the skills. In an organisation that is going through very interesting times, lack of such skills can have a devastating effect."

Employees feel Wipro is right now in the sales and marketing mode to meet quarterly expectations and the recognition and rewards will be more for the people who are in those functions. To handle this, Wipro does have a technical career path along with the management career path. Well, Wipro traditionally has been a company that has seen a lot of changes and when the competitive pressure stabilises, the organisation should see a happier bunch of employees.

Opening Essay
Column: Bob Levering
The Top 25
No.1: Texas Instruments
No.2: Federal Express
No.3: Johnson & Johnson Consumer Products
No.4: Eli Lilly and Company India
No.5: Philips Software Centre
No.6: Godrej Consumer Products
No.7: WiproSpectramind
No.8: Nokia India
No.9: Birla Sun Life Insurance
No.10: Cadbury India
No.11: Aviva Life Insurance
No.12: Tata Teleservices
No.13: NIIT
No.14: Ernst & Young SSL Division
No.15: Marico Industries
No.16: AV Birla Group
No.17: Bharat Petroleum Corporation
No.18: Hughes Software Systems
No.19: Infosys Technologies
No.20: Max New York Life Insurance
No.21: Dr. Reddy's Laboratories
No.22: Wipro
No.23: Tamil Nadu Newsprint & Paper
No.24: Anand Group
No.25: Jindal Iron & Steel Company
By Invitation: Rick Guzzo
Interview: Wayne Brockbank
ESOPS
Tech@work
Outplacement
Campus despatch


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